Outsourcing
Articles >> Telemarketing Outsourcing
During the past few years companies have started realizing
that it is smart to outsource telemarketing. Telemarketing campaigns are
often seasonal and the nature of which changes frequently. Thus having
you own telemarketing department requires recruiting specific workforce,
training the telemarketing agents, motivating them and retaining them.
This is a strain not only on the human resource department, but also a
burden for the management cost wise. Outsourcing telemarketing enables
your company to choose an experienced telemarketing company to handle
either one specific campaign or several. Due to the growing outsourcing
market, there is great variety of vendors to choose from in order to
find the one that best suits your company’s needs and desires.
Outsourcing telemarketing also provides your company with flexibility
and the possibility to make fast decisions concerning both new as well
as existing campaigns.
Offshore call centers offering
telemarketing services help you turn your potential candidates into
clients, and these clients/customers into long term customer
relationships. By outsourcing your telemarketing needs to a reliable
provider who understands your need, you can receive great added value to
your business processes, increase your client base and concentrate on
your core business operations knowing that the support processes are in
good hands.
India is a very popular destination for telemarketing
outsourcing due several significant reasons. India is home to the
largest English-speaking population in the world who are also largely
computer literate. In higher wage countries the employees working for
call centers often have a lower educational background, whereas in India
the employees are college graduates with a good educational background.
The telemarketing agents are trained professionals with effective
presentation, sales and communication skills. This is ensured by
continuous training and review systems. The reason many companies are
outsourcing telemarketing to offshore locations like India is the high
quality of both the manpower and work provided.
The most
known benefit of telemarketing outsourcing is the low cost.
Compared to western call centers, offshore telemarketing companies can
provide up to 50% in operational cost savings. Increased production is
another important aspect. The geographical location of India for
instance enables 24x7 operations. The time zone difference between the
United States and India is give or take 12 hours. This means that a job
submitted at 6 pm Pacific Standard Time (PST) reaches India 6 am and is
completed by 6 am the following morning. Indian call centers also handle
both outbound and inbound (B2B and B2C) calls day and night 365 days a
year. In addition India has the required infrastructure, technology, and
qualified work force to handle your telemarketing needs. Thus telemarketing
outsourcing is not only a cost saving operation but also a value
adding business decision.
